editing

Editing

12:55 katie 0 Comments

Editing is a truly beautiful, unconventional and under appreciated art form. It's something that is taken for granted in today's society. Editing for me is where the magic happens. Not many people appreciate that the Dove advert you just watched or the Lynx advert that was mocked took hours from the pre-production to the post production. It's astounding how much effort goes into a 30 second promotional material and yet sometimes we don't glance up from our screen to appreciate that, I myself am guilty too.

Over the past few years I have come to love the skill, maybe it is because it facilitates me to be a hermit and work in my own conditions but watching the hard, painstaking clips come together is what really excites me.  My passion started way back in 2013 working on a local film festival (heres the previous blog entry I made: http://www.katievictoriasaunders.co.uk/2015/07/grtravel.html) in which after I started to build upon this through creating a promotional video for my local sixth form college.

Eventually I got to University, started to work on some group projects one included an identity video, however as time went on I secured a placement at a media company in which I realised that editing is a group effort because it takes one person to do a rough cut and another to to the final polish and over time my love has grown.

You can see for yourself some of the earlier works that paved the way for my passion and as time continues I hope my repertoire of work catalogues continues to grow.